STUDY :  EUROPE ABANDONS ALCOHOLIC BEER

Madrid, 10 Safar 1436/3 December 2014 (MINA) – Seeking a healthier lifestyle, Europeans have been abandoning alcoholic beer, with a growing number of people in European countries preferring non-alcoholic drinks, a new study has revealed.

“Non-alcoholic beer has huge sales potential, both in Muslim dominated regions and health conscious but beer loving Western markets,” Global drinks analyst at Mintel, Jonny Forsyth, was quoted by The Olive Press. On Islam quoted by Mi’raj Islamic News Agency (MINA) as reporting.

“This is an area of innovation which all major brewers should be focusing on, as consumers want reassurance on product quality, something trusted brands can provide.”

The new trend has been revealed in a new study by Mintel on Europeans consumption of non-alcoholic beer.

The study, revealed last month, showed that three-fifths (60%) of Spanish beer-buyers purchased non-alcoholic beer in 2013, rising to 69% of consumers aged 45-54.

In Germany in 2013, non-alcoholic beer accounted for almost 19% beer launches, comparing to only 11% launches in 2012.

According to the new figures from Mintel, non-alcoholic beer consumption was at 29% compared to only 14% in the UK.

Islam takes an uncompromising stand in prohibiting intoxicants.

It forbids Muslims from drinking or even selling alcohol.

The general rule in Islam is that any beverage that get people intoxicated when taken is unlawful, both in small and large quantities, whether it is alcohol, drugs, fermented raisin drink or something else. (T/P006/R03)

Mi’raj Islamic News Agency (MINA)