Jakarta, 9 Rajab 1437/17 April 2016 (MINA) – Indonesia’s flagship product, coffee which is brought to the Specialty Coffee Association of America (SCAA) Expo 2016 in Atlanta, Georgia, United States (US), recorded great transaction amounted to $ 18 million, or approximately 200 containers.
“The achivement is the result of efforts to encourage export of Indonesia’s coffee commodity to the United States. It is expected that the quality of coffee from several suppliers ensure the continuity of trade relationship with partners in US,” said the Director General of Export Development (PEN) Ministry of Commerce Nus Nuzulia Ishak in a press statement received on Sunday. Antaranews reported.
In the 2nd day of exhibition (14 to 17 April), Indonesia signed a Memorandum of Understanding (MoU) of worth $ 18 million (200 containers) represented by Specialty Coffee Association of Indonesia (SCAI) with Royal Coffee Inc. California and New York.
Nus added, the transaction is expected to continue to rise until the end of exhibition.
In the exhibition, Indonesian Trade Minister Thomas Lembong greeted the participants and visitors of the exhibition through video after the announcement of Indonesia as the 28th Portrait Country SCAA by the Senior Director of SCAA Symposium, Peter Giuliano.
In addition, a number of statements from the industry leaders in US were presented through video that inspired “A Tribute to Indonesia”. The founder of SCAA, Erna Knutsen, stated that he was inspired by the Sumatran coffee.
“This shows that Indonesian specialty coffee is highly appreciated by the US public,” said Nus.
Nus as chairman of the Indonesian delegation officially opened Indonesian pavilion which themed “Remarkable Indonesian Coffee: Home of the World’s Finest Coffee”. Indonesia also entertained the visitors with a variety of Indonesian traditional snacks, such as candy and crackers. (T/R03/R04)
Mi’raj Islamic News Agency (MINA)