NEW ISLAM TV SERVICE CALLED ALCHEMIYA LAUNCHED IN UK

London, 4 Shawal 1436/20 July 2015 (MINA) – A new on demand TV service called Alchemiya is launched in the UK, hoping to change perceptions and misconceptions of Islam, BBC reported.

Alchemiya TV is spearheaded by Navid Akhtar, who has 20 years of experience as a producer at the BBC and Channel 4. The chief marketing officer is the prominent Muslim commentator and Imam Ajmal Masroor, IINA quoted by Mi’raj Islamic News Agency (MINA).

It will broadcast award-winning films, independent documentaries, travel, lifestyle, children’s programmes, history and religion.

For Akhtar, this Ramadan has been a chance to establish a broader understanding with friends of what their faith means to Muslims today, in the West and elsewhere.

The idea is for Alchemiya to show a different side of the modern Muslim world – one seen all too rarely on the news today.(T/P004/NMT)

Mi’raj Islamic News Agency (MINA)