SO JENNIE AIMS TO OFFER PREMIUM AND STYLISH ALTERNATIVE FOR TEETOTALERS

So Jennie was created as a response to the trend for alcohol-free beverage options (Photo: moodiereport)

Paris, 13 Safar 1436/6 December 2014 (MINA) – French company Le Manoir des Sacres is introducing So Jennie, a new premium non-alcoholic sparkling drink, into travel retail.

So Jennie was created as a response to the growing trend for alcohol-free beverage options, driven especially by health and cultural demands. Made in France from grape must extracts and without any added sugars, it is low in calories, with no sulfites, additives or preservatives, said Melody Ng, Asia Bureau Chief.

melody said, its specially developed and patented manufacturing process is based on a recipe that creates exceptionally fine bubbles at 0% alcohol. The production process is monitored by the master blender with no alcohol featured at any stage, the company claims, enabling Halal certification. The result is a liquid “far superior to de-alcoholised products”, it added, with a subtle taste and delicate rose colour, moodiereport
quoted by Mi’raj Islamic News Agency (MINA) as reporting on Saturday.
The product is presented in a French-made Saverglass bottle (75cl) – known as La Cuvée des Sacres – with butterflies engraved in 14-carat gold leaf.

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So Jennie is the brainchild of Jennie Kergoat-Ruelland. She explained the inspiration for her eponymous product: “The idea crystallised when I attended a stunningly beautiful wedding in the Middle East and was inspired by the opulence of the table settings, particularly in the use of the finest Baccarat crystal but then having mundane options to fill them with. So Jennie provides much more than a drink; it’s a lifestyle choice that blends health and luxury and has the versatility to be shared anywhere, anytime, with anyone.

“It is a stylish, delicious and versatile option wherever people do not want, or cannot drink, alcohol. It’s a sparklingly special choice for anyone wanting a non-alcoholic drink but still shares in all the glamour, enjoyment and joie de vivre of a vibrant, sociable lifestyle,” melody added.

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Kergoat-Ruelland suggests serving chilled at 3-4°C, in crystal Champagne flutes or long, thin glasses which allow its aromas to develop.

So Jennie has already secured a pouring contract with Qatar Airways in its First and Business Class cabins. The airline is the first company in travel retail to list the product and it will soon offer So Jennie at Qatar Duty Free.

The product has an extremely selective distribution strategy on the domestic market, with a presence in high-end stores such as Harrods in London, La Grande Epicerie du Bon Marché in Paris, KADEWE in Berlin, The Hotel Meurice and the Four Seasons George V in Paris, the Four Seasons Park Lane in London, the Robuchon restaurants and the Ducasse Table in Tokyo.

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So Jennie is being developed in travel retail through Global Travel Retail Distribution (GTRD).(T/P009/R03)

Mi’raj Islamic News Agency (MINA)