Indonesian Coffee Becomes Most Favourable by Russian Millennial

Jakarta, MINA – Indonesian coffee products, Torabika Cappucino is a brand of instant coffee that is highly demanded by Russian society, especially among millennial (young people).

Torabika Cappucino, one of the brands owned by the Indonesian company, Mayora Group that has also succeeded in becoming a leader market in Russia for the category of cappuccino instant coffee.

“Russia is a country that has a fairly high level of coffee consumption compared to other countries. It is not only among adults, but even teenagers have already known both instant coffee and cafe class,” said President Director Mayora Group, Andre Atmadja in Jakarta on Wednesday.

According to Andre, the success in penetrating Russian market must have an understanding of consumers, local regulations, as well as distribution system and culture that might differ greatly from Indonesian markets.

“The main challenge that we face is an understanding deeply the different needs of consumers in each country, for that, we continue to conduct market research both formally and informally in response to these challenges,” he said. (L/Sj/P2)

Mi’raj News Agency (MINA)