DEMAND OF SYAR’I HIJAB VIA ONLINE BUSINESS INCREASING
Bogor, 5 Dzulhijjah 1435/29 September 2014 (MINA) – Marketbiz founder, Ahmad Zakyi said demand of syar’i hijab through online business is increasing from both regional and urban consumers from regions.
“Sales of fashion clothes and Muslim dress through online business is easier and much in demand by consumers,” said Ahmad Zakyi when speaking at a seminar with the theme of ‘Entrepreneurship Seminar for Young Generation; Lead The Global Market ‘, in Bogor Agricultural University (IPB) Campus, Saturday (27/9).
According to him, the internet media was easy, fast and cheap. It could be accessed via mobile phone or desktop so consumers could choose their needs easily.
According to survey, internet users in Indonesia increased by 59.6% in 2012, 72.7% in 2013 and 83.6% in 2014. It is predicted to increase by 93.4% in 2015.
“Indonesia is in second place of online business users in ASEAN after Vietnam ,” Zakyi added.
He said, online business users have to choose appropriate applications such as Facebook, Twitter, Whatsapp, Instagram or Black Berry Messenger (BBM) etc to promote their product.
“We must also have a broad market range and clear market targets”, said Zakyi.
He suggested, online businessmen have to be honest. Don’t give excessive promises because it will affect consumers impression.
(L/P005/R04/P009/P3)
Mi’raj Islamic News Agency (MINA)
