Six Malaysian Muslim Fashion Brands to Showcase Collections at MUFFEST in Jakarta

Kuala Lumpur, 14 Sya’ban 1437/22 May 2016 (MINA) – In a move to promote Malaysian Muslimah fashion designers on the international stage, particularly in ASEAN markets, six local fashion brands will showcase their collections at the Muslim Fashion Festival (MUFFEST) in Jakarta, Indonesia.

Their participation in the five-day event from May 25 is made possible by the organisers of the Malaysia Fashion Week (MFW), the Malaysia External Trade Development Corporation (Matrade) and STYLO International.
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The six brands are Ainibakker by Nor Aini Bakker, Yan’s Creations by Yani Bakhtiar, Iluvwirdah by Virdah Adnan, Azura Couture by Azura Mazaruddin, Durrah Jewellery by Durrah Khalil and Sara J by Sara Jamaludin, Mi’raj islamic News Agency (MINA) reported, quoting Bernama.

“Muslimah fashion is fast becoming a prominent segment in the global fashion industry today, said President and Chief Executive Officer of STYLO International and Co-Chairman of MFW 2016, Datuk Nancy Yeoh.

“So much so, international designer brands like Dolce & Gabbana, Oscar de la Renta, Tommy Hilfiger, clothing labels and retailers like Mango, Uniqlo and H&M are beginning to embrace Muslimah-oriented fashion designs in their collections,” she said.

Meanwhile, Matrade Chief Executive Officer Datuk Dzulkifli Mahmud said the Malaysian fashion industry has a lot to offer to the world.

“Our modest wear is modern and trendy without compromising the religious obligations of the Muslimah.”

He said the partnership is expected to be a catalyst to stronger intra-ASEAN fashion trade, especially with Indonesia, that is home to over 200 million Muslims.

The main industries categorised under the lifestyle sector include textiles, apparels and footwear, furniture, jewelry, cosmetics and toiletries.

Exports of this sector was mainly to the United States, Japan, China, Singapore, Turkey, Indonesia, India and Thailand.  (T/R07/R01/R04)

Mi’raj islamic News Agency (MINA)